FUNdamentally Toys is a full-service, specialty toy store offering a selection of unique and classic toys, games, gifts, and playthings.First opened in 1995 in the River Oaks Shopping Center, the store doubled its size in 2004 and then moved in fall 2011 to Rice Village, a vibrant community of shops and restaurants in the heart of Houston.

We are grateful for the support of our community and work to give back as well with hosting family events, donations to local charities and sponsoring local school functions.

Our online catalog has been expanded to include many items. Order online and pick up in-store (or curbside) at no shipping charge. Other shipping options are available. We also offer FREE gift wrapping!




A good toy is said to be 10% toy and 90% child. While many toys peak a child’s interest, we focus on offering toys that hold a child's interest. Favorite toys can often become a child's trusted friend, teacher and playmate. Our selections blend creative development with entertainment value. We avoid items that display gender stereotypes, promote aggressive or violent play, or make a child a spectator rather than a participant.We work to carefully curate our selection with unique, quality and imaginative products.


Contact us by phone at 713-524-4400 or email at [email protected]. Our fax number is 713-524-4408.