About FUNdamentally Toys

FUNdamentally Toys is more than just a toy store. It is a place where you can find a variety of unique and classic toys, games, gifts, and playthings that will spark your child’s imagination and creativity.

We have been serving the Houston community since 1995, when we opened our first store in the River Oaks Shopping Center. In 2004, we expanded our space to offer more products and services to our customers. In 2011, we moved to our current location in Rice Village, a lively and charming neighborhood with many shops and restaurants.

As a small business, we are grateful for the support of our community and we give back by hosting family events, donating to local charities, and sponsoring local school functions.

We have also expanded our online catalog to include many items that you can browse and order from the comfort of your home. We reserve limited stocks in-store only for our local customers, so please call us for availability, requests, or custom orders. We strive to give you the best service possible. You can order online and pick up in-store (or curbside) at no charge, or enjoy free delivery within 5 miles radius (including the medical center) with a purchase of $20 or more. We also offer other shipping options and free gift wrapping!

Our Toy Philosophy

We believe that a good toy is not just a toy, but a child’s companion, mentor, and inspiration. A good toy is 10% toy and 90% child. While many toys can catch a child’s attention, we focus on offering toys that can keep a child’s interest. Our selections are designed to foster creative development and entertainment value. We avoid items that display gender stereotypes, promote aggressive or violent play, or make a child a spectator rather than a participant. We work to carefully curate our selection with unique, quality, and imaginative products.

Our customers continually praise our unique product selections and our helpful, friendly service. We hope you will join our family of satisfied customers and experience the FUNdamentally Toys difference.

Contact Us

We would love to hear from you. You can contact us by phone at 713-524-4400 or email at [email protected]. Our fax number is 713-524-4408. You can also follow us on social media and sign up for our newsletter to get the latest updates and promotions. Thank you for choosing FUNdamentally Toys!